The Brand

su`mar is an offering of carefully considered pieces designed to lift spirits. Each garment holds its own story, capturing a feeling and transcending the ordinary. Our purpose for su`mar is to create a space for our customers to celebrate the true craft of creating clothing, to celebrate beauty and individuality, to curb consumerism and better serve our beautiful planet.It is a forever process and weendeavour to continue growing and improving the business to be better.

Capsule collections and Made-to-Order pieces are produced locally in Auckland following an artistically driven process, with each garment tested of its purpose and how it translates into life. Whimsical drapery, innovative pattern cutting and soft tailoring are key features of the brand, with elements of hand craft unifying fashion and art.