Designed to lift spirits.

su`mar is an offering of carefully considered pieces designed to lift spirits. Each garment holds its own story, capturing a feeling and transcending the ordinary. 

Capsule collections and Made-to-Order pieces are produced locally in New Zealand following an artistically driven process, championing true craftsmanship above mass production, with every design tested of its purpose and how it translates into life. Whimsical drapery, innovative pattern cutting and soft tailoring are key features of the brand, with elements of hand craft unifying fashion and art.

Our purpose at su`mar is to create a space for our customers to celebrate individuality, to curb consumerism and better serve our beautiful planet. It is a forever process and we endeavour to continue growing and improving the business to be better.